This article provides fantastic advice for the father of the bride speech and the advice can be applied to any wedding toast. The article covers everything from how to start, how to end, and even how to handle tricky family situations. The advice is compiled from a select group of speech experts and will definitely help you if you’re stuck on what to say or how to say it. Click here to read more. (full disclosure, I’m quoted in the article)
Ghostwriting services are more common than many think. Think back to the last in-flight magazine you read. The CEO of the airline probably didn’t write the page-long welcome message. Did you read a fantastic article in Forbes by a top executive? They at least had an editor or thought-partner help with the content even before it reached the magazine’s editor’s desk.
One question that seems to pop up more often is, “Do you write things other than the speeches?”
Yes—either from scratch, or as an editor, I can help make your writing more clear, direct, and memorable.
Here are the most common ghostwriting services that busy leaders seek and how I can help you with them:
Case studies for companies—show off how you solved your customers’ problems
White papers—perfect for lead generation when you exchange the white paper for an email address
Website copy—does your website need a facelift? I can help with the writing. When everything is online, having average content isn’t enough. You have to be found by Google; you have to write in your customer’s language.
Newsletters—plan out their content in advance and then just press send
Press releases—let’s not only write a press release together but put together a media pitch strategy so that it gets to the right reporters that write about your industry
Important articles and blog posts—let me help you write an article that gets you noticed. I can also help with pitching the idea to an important publication before we even write it.
Everyday writing—whether it’s an email, team-wide memo, or just something that has to get done, let me help you focus on the rest of your work while I take care of the writing.
Thought leadership development—let’s put together a content strategy where you establish yourself as an expert in your field.
Let’s talk about how I can help you out with ghostwriting services to make your work easier. Email me: email@example.com
“Can you just say a few words?” That one simple request can spell fear for many speakers. Whether it’s an award acceptance speech, a retirement speech for a great coworker, or any other ceremonial speech, it can be tough to find just the right words. Beyond the typical work presentations and wedding toasts, ceremonial speeches are the next most common type of public speaking we’re called upon to do. If you’re accepting an award and have to give an acceptance speech you are probably wondering, “How do I talk about the accomplishments that earned me this award without bragging?” Giving a toast on someone’s retirement? You might be thinking, “I like this person well enough, but what do I even say about the past 25 years?” Or, “What do I say at this ribbon cutting for this new business?”
This series will be divided into the following parts:
First: How to determine your audience’s needs and the goals for your speech
Second: Examples from effective ceremonial speeches and how to apply them to your speech
Third: Brainstorming and idea generation for your award, retirement, or ceremonial speech
Fourth: What to do if you aren’t honoring someone but rather a particular day, business, or location, for a ceremony?
Fifth: Effective outlines and speech templates to order your ideas
Sixth: How to write, revise, and put the whole ceremonial speech together from beginning to end
While it might seem odd at first to lump award speeches, retirement speeches, and ceremonial speeches together, they all share common themes that can be applied to any situation where you have to “say just a few words.” The goal is to tell stories that honor the person, day, or event, being recognized. This series will show you exactly how to do that so that your speech is remembered long after the occasion is over.
Congratulations on being selected to give a graduation speech! This series will walk you through how to generate graduation speech ideas, give you graduation speech examples, and give a step-by-step process for how to write a graduation speech. One of the largest struggles for any graduation speech is to say something new or interesting that isn’t steeped in cliches. What do you say to new graduates beyond “Follow your dreams” and “Never give up?” This series will answer that question and more. The best way to write a graduation speech is to start with your personal story and then draw lessons from it that the graduates can use in their lives. The stories you tell don’t all have to be stories of success. In fact, the more you talk about the challenges you’ve faced in life, the more authentic you will appear to the audience. A short story-driven speech from a place of authenticity will be remembered far longer than one filled with general platitudes.
This series will be divided into the following sections:
First: How to use past successful graduation speeches as good examples and sources of inspiration
Second: How to use those examples and find inspiration for your graduation speech from your own life
Third: How to take the ideas and organize them into an effective commencement speech outline
Fourth: How to write and revise the speech so that you have a powerful opening, moving closing, and clear theme throughout.
Fifth: How to practice so that you appear poised and confident on the big day
Whether your speech is in a few months or not until next year, this guide will help you put it together well in advance of graduation. I want you to be able to deliver a message that resonates with the graduates and one that makes their important day even better.
You might be asking yourself, “How do I run for mayor, how do I run for city council, how do I run for school board, how do I run for state legislature?” Beyond filing the right paper work, you will need to craft and refine a campaign speech that resonates with your voters.
This series will focus on how to write a campaign speech, how to create a campaign speech outline, and will provide you with campaign speech examples.
For too many would-be politicians, public speaking terrifies them. It shouldn’t. But 2017 is about more than just a stump speech. Youtube and Facebook Live! make it easy for voters to see you speak without ever leaving their home. PACs looking to endorse candidates have thrived in the wake of favorable campaign finance rulings from courts. More than ever your words have to connect with the voters and others interested in your race. Let’s face it, it’s not just the voters that you have to win over but potential donors, newspaper endorsers, too.
This series is going to focus on preparing you to tell you story no matter the venue. From the town hall to the forum panel to the doorstep greeting to the living room of a donor—you need to be ready to speak. If you haven’t found out already, the one resource you will be short on is time throughout your entire campaign. I didn’t want to make this book lengthy as the lessons are simple, straight forward, but as the adage goes, “Common sense but not common practice.” Other books out there want to make political communication into something that requires a Ph.D. Chances are you don’t have the money for focus groups or elaborate polling. For most races, you don’t need them. What you need, though, is some time for introspection and finding the real reasons for why you are running. Just as you listen to yourself, you will also have to listen to your voters to find the values and emotions that drive them. Moreover, your voters might not care about your race and position. There are many public offices at the city and county level which are important (and elected) but the voters just don’t seem to care about as much compared to the sexier, more high profile, races like Governor or the state legislature. Even then, our schools have done such a fantastic job at educating our citizens on the function of government that voters are unsure of what powers each office actually has. But you still must be ready for the off-topic and odd questions that will come your way. Don’t despair. There is an entire chapter dedicated to handling those types of questions.
How this series will work:
First, you will start off by getting to know yourself. I know, it sounds weird. But your personal story will provide much of the foundation for your political communications. It’s more than just what high school you went to or if you volunteer on weekends, it’s about the values you hold and connecting those values with your voters in an emotional way.
Second, you’ll construct the typical campaign speech. This is your 5 minute core speech that you will then modify for particular audiences.
Third, you will prepare for the major speeches that you’ll have to give. These are your endorsement speeches, maybe the opening statement of a debate, etc.
Fourth, you will learn how to do question and answer sessions like a pro. You’ll learn how to stay “on message,” how to pivot, and how to handle the off-topic and oddball questions while still getting your message to your voters.
Fifth, you will come up with different ways to deliver your message to your voters. Gone are the days of standing on a soap box to preach to anyone who might listen. Rather, you can harness technology to run your campaign message 24/7.
Finally, I’ll give you overall presentation and confidence tips. While many can be found in my Public Speaking Confidence series, I want you to have the crucial points.
This series is meant to be read before you start your campaign. Think of it as prep work before everything else. But even if you are in the middle of a campaign and need some help, it should give you some tips that you can apply immediately. Think of this as having someone beyond a communications director—a public speaking coach. Someone who can coach you and give you advice along the way. It was also my goal to write this series for anyone from either party. This isn’t going to be a manifesto about which side is right; rather, it’s more about the form that your communications will take.